and Summary
Alison Watkins Coca-Cola Amatil

Coca-Cola Amatil takes a lead on gender diversity

June 21, 2019
By Alana House

Coca-Cola Amatil has announced it has met its goal of 30% of Board, senior executive and management positions in Australia held by women, substantially ahead of its target date of 2020.

Coca-Cola Amatil Group Managing Director Alison Watkins welcomed the outcome, and said the company would continue to challenge itself with additional diversity targets to be announced in the coming year.

The company’s 2018-19 report to Australia’s Workplace Gender Equality Agency (WGEA) shows 34% of Coca-Cola Amatil’s management are female, across its national operations. The result is well ahead of Australia’s national average of 23.5% of women in management in manufacturing.

“Gender diversity in business has shifted from being the ‘right thing to do’ to being the smart thing to do,” Watkins said.

“An extensive 2016 study by Credit Suisse found companies with more female executives deliver stronger market returns. A diverse leadership also brings a wider range of experience and views, leading to stronger decisions.

“There’s no doubt that gender diversity is particularly important in FMCG, with women comprising many of our customers and influencing over 80% of consumer purchasing.

“So there’s plenty of good social and commercial reasons to pursue gender diversity, and we’re proud to have reached the milestones outlined in this year’s WGEA report.”

Despite the outcome, Watkins said Amatil had more to do to encourage women to take up leadership roles in line management and in sales.

“Line management roles are critical in generating the CEO’s and senior leaders of the future,” Watkins noted.

“Boards generally look for potential leaders with direct experience in running commercial operations, and that includes line management in areas like supply chain and sales.

“Presently only one in four of Amatil’s line managers are female, so there’s work to be done in encouraging more of our extremely talented women to step up.”

Programs supporting women leaders at Amatil include the Acceleration and Empowerment program in Indonesia, the Women in Warehousing program with Workskil Australia which focuses on training for the logistics workforce, and The David Gonski Women in Leadership program which extends across all our markets and supports the development of our female talent across Amatil.

Details of the Amatil WGEA report are available at