and Summary

Customer Marketing Manager - On & Off Trade

Posted 09 September, 2020
William Grant & Sons Australia Pty Ltd Full Time North Sydney, NSW

William Grant and Sons Australia features the most premium spirits portfolios in Australia brands including the world's favourite and most awarded single malt Scotch whisky Glenfiddich, The Balvenie, Grant's Scotch, Tullamore DEW Irish Whiskey, Hendrick's Gin, Sailor Jerry, Monkey Shoulder, Reyka Vodka and Verano Gin.

We are now looking for a Rare Character to join us as a Customer Marketing Manager - On & Off Trade.

Reporting to the Head of Customer Marketing you are responsible for developing and leading the implementation and execution of the ANZ On and Off Trade channel strategy as well as providing the framework and tools essential to executing these strategies with our customer partners.

Role Purpose

  • Leading the creation and execution of an annual multi-channel, multi-customer activation plans for key brands, aligned to brand objectives.

  • Delivering disruptive, innovative, in market activation solutions, based on sound consumer, shopper and customer insight, whilst adding business benefit for WGSA and our trade partners.

  • Understanding the consumer and how we influence their path to purchase, to prioritise activation and gain commercial advantage for our brands.

  • Understanding where, and how best to execute these channel strategies, as well as finding the most impactful ways to engage our customers, shoppers and consumers will be the key to success.

Key Responsibilities

  • Creating a clear objective and a vision for the sales and marketing teams on how to win in the off & on trade

  • Setting priorities, and creating an A&P investment plan to deliver budgeted channel sales plan

  • Providing clear channel guidelines (pricing, promotional frequency, shelf management & ranging) for the sales team to execute against

  • Ensuring proposed activations meet both WGSA and customer objectives

  • Provide direction on "go-to-market" plans to marketing for NPD launches

  • Provide recommendations on pricing, ranging, promotional strategy, activation planning, and Customer Support.

  • Create and manage shopper promotions

  • Work directly with shopper marketing agencies

  • Provide necessary internal communications, customer presentations, POS assets & Selling tools to support customer sell in

  • Partner with national business managers to assist with Customer Range Reviews.

  • Providing expertise in efficient range assortment, NPD SKU prioritization

  • Reporting & Administration

  • A&P budget administration & Monthly reconciliation

  • Input into the annual customer planning & brand planning processes

Skills and Qualifications

  • Commercial awareness – makes sound decisions based on commercial benefits, proven track record in a profit responsible environment

  • Analytical capability – decision making based on turning data evaluation to actionable insight

  • Understanding and working knowledge of brand building and the ability to balance commercial delivery

  • Ability to manage and lead through others and virtual teams

  • Good interpersonal skills / relationship building

  • Good communication skills (oral and written)

  • Problem solving skills and able to identify sales / product opportunities

  • Track record of key stakeholder engagement and influence

  • High level of IT skills

  • Confident communicator with strong interpersonal skills

  • Naturally curious and comfortable with leading peoples thinking in new area

  • Strong, confident communicator with good influencing and interpersonal skills at all levels of internal and external organisations

  • Capability to manage wide portfolio of accounts / contacts to deliver budget commitments.

  • Demonstrates professionalism, credibility, trust and respect both internally and externally

  • Strong relationship management skills with the ability to network across functions and influence internally and externally

  • Ability to travel within ANZ to deliver the strategy via the team within the customer base

Only applicants who is an Australian resident or have PR status will be considered.

If you would like to know more about William Grant & Sons or our premium portfolio, please visit our website

If you believe you are a confident self starter, and believe this role is suitable to you, please send through your cover letter and CV to Rebecca Elson (

Please note that only successful candidates will be contacted for an interview.

Please note this is a Direct Search led by William Grant & Sons Australia. Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.