and Summary

Area Sales Manager, On-Premise

Posted 09 September, 2020
Campari Australia Full Time North Sydney, NSW
Campari Group is the smallest big company in the global spirits industry: we are small enough to bring a personal touch, and big enough to take on the world. We are in the business of shaking things up, inspired by our 160 years of captivating legacy and our 50+ iconic brands. We serve a Signature Mix made of distinctive flavors: enriching experiences and varied opportunities, together with 4,000 passionate Camparistas. We celebrate the unique, and sometimes unexpected, twist that each of them brings to our cocktail, and we look forward to celebrating yours.

General Description of the Role


The Area Sales Manager is responsible for the achievement of pre-determined sales, distribution and growth targets of Campari Australia products within a defined sales territory.


The Area Sales Manager will promote Campari Australia in a professional manner consistent with the overall quality image of the company.


Key Responsibilities and Activities


  • Achieve sales and distribution objectives within your defined territory

  • Work in partnership with the Campari Brand Ambassador across the On Premise Channel (CBD, North Sydney and Inner West)

  • Manage Key On Premise Customers within State within the defined territory

  • Provide superior customer service and relationships through the management of an assigned defined sales territory

  • Maintain customer records (Maintain Campari CRM process (Salesforce – Customer records/history)

  • Review performance within defined sales territory, preparing business plans and submissions, to secure potential growth opportunities

  • Manage and administer all trade promotional and incentive schemes and redemptions in line with any Marketing Programs

  • Merchandise back bars, display shelves and fridges to gain maximum display exposure of Campari Australia products at point of purchase

  • Display sound time management skills by meeting deadlines, planning calls and following up on queries as soon as possible.

  • Be a ‘Team Player’ and assisting fellow Campari Australia personnel conduct their duties when required, and maintaining highly positive staff morale

  • Provide relevant information on key industry trends/ developments and major competitor activity

  • Complete monthly reports as required

  • Attend and/or host tasting events, visits, fairs, trade events and functions as required by customers or Campari Australia

  • Attend Sales Meetings and implement any actions arising from these meetings.


Key Relationships


Internal: The Area Sales Manager reports to the Field Sales Manager, NSW  who in turn reports to the National Field Sales Manager. The Area Sales Manager is a key member of the NSW sales team and the wider Australian sales team and should work closely with interstate peers and with their marketing colleagues.


External: Build and maintain working relationships with key On Premise venues across the territory and the ability to develop these moving forward


Essential Attributes of our Ideal Candidate:


  • 3-5 years experience in Liquor/Beverages or other FMCG organisations is highly advantageous

  • Currently operating in an area management, sales representative or similar role Industry knowledge and experience a pre-requisite - but preferably not solely alcohol based experience

  • Considerable experience in On Premise market in local region

  • A deep knowledge of the local market is critical

  • Tertiary/degree qualified in a relevant commercial/business discipline is preferred but not essential

  • Ability to build long term profitable business relationships

  • Effective negotiation skills manage budget and achieve distribution targets

  • Clear understanding of brand distribution and target objectives

  • Ability to communicate in both written and oral formats.

  • Demonstrated ability to achieve targets and meet challenging deadlines

  • Ability to work cohesively within a team environment 

  • Presentation skills

  • Planning/prioritising skills 

  • Strong computer skills in excel and word

  • Strong financial understanding

If you’re committed to working for a business where you can be known for your ability to execute, and thrive success in a fast growing, international environment, we invite you to discover your passion, with Campari Australia.