and Summary

Area Sales Manager, On-Premise

Posted 13 March, 2020
Campari Australia Pty Ltd Full Time Northern Beaches and Sydney Metro, NSW
Campari Group is the smallest big company in the global spirits industry. We are small enough to bring a personal touch, and big enough to take on the world. We are in the business of shaking things up, inspired by our 160 years of captivating legacy and our 50+ iconic brands. We serve a signature mix made of distinctive flavors: enriching experiences and varied opportunities, together with 4,000 passionate Camparistas. We celebrate the unique, and sometimes unexpected, twist that each of them brings to our cocktail, and we look forward to celebrating yours.

Role Purpose 

Reporting through to the Field Sales Manager, the Area Sales Manager is responsible for the achievement of pre-determined sales, distribution and growth targets of Campari Australia products within a defined sales territory.

The Area Sales Manager will promote Campari Australia in a professional manner consistent with the overall quality image of the company.

Key Responsibilities and Activities

  • Achieve sales and distribution objectives within your defined territory

  • Work in partnership with the Campari Brand Ambassador across the On Premise Channel (CBD, North Sydney and Inner West)

  • Manage Key On Premise Customers within State within the defined territory

  • Provide superior customer service and relationships through the management of an assigned defined sales territory

  • Maintain customer records (Maintain Campari CRM process (Salesforce – Customer records/history)

  • Review performance within defined sales territory, preparing business plans and submissions, to secure potential growth opportunities

  • Manage and administer all trade promotional and incentive schemes and redemptions in line with any Marketing Programs

  • Merchandise back bars, display shelves and fridges to gain maximum display exposure of Campari Australia products at point of purchase

  • Display sound time management skills by meeting deadlines, planning calls and following up on queries as soon as possible.

  • Be a ‘Team Player’ and assisting fellow Campari Australia personnel conduct their duties when required, and maintaining highly positive staff morale

  • Provide relevant information on key industry trends/ developments and major competitor activity

  • Complete monthly reports as required

  • Attend and/or host tasting events, visits, fairs, trade events and functions as required by customers or Campari Australia

  • Attend Sales Meetings and implement any actions arising from these meetings.

Essential Attributes of Our Ideal Candidate

  • Previous experience in liquor or FMCG, preferably 3-5 years.

  • Currently operating in an area management, sales representative or similar role.

  • Industry knowledge and experience a pre-requisite - but preferably not solely alcohol based experience.

  • Considerable experience in on-premise market in local region

  • A deep knowledge of the local market.

  • Tertiary/degree qualified in a relevant commercial/business discipline.

  • Ability to build long term profitable business relationships.

  • Effective negotiation skills, budget management and achievement of distribution targets.

  • Demonstrated ability to achieve targets and meet challenging deadlines

  • Ability to communicate in both written and oral formats.

If you’re committed to working for a business where you can be known for your ability to execute, and thrive success in a fast growing, international environment, we invite you to discover your passion, with Campari Australia.

To learn more about Campari Group, please visit