and Summary

eCommerce Manager

Posted 22 September, 2020
Pernod Ricard Australia Full Time Sydney, NSW

We are currently looking for a digitally savvy eCommerce Manager to join our dynamic eCommerce Team

  • Opportunity to work for the worlds co-leader in the Wine and Spirits Industry

  • Fantastic culture with 96% of employees being proud to work at Pernod Ricard

  • Barangaroo Location and excellent Product Allowance offering

About Us

Pernod Ricard Winemakers is part of the Global Pernod Ricard Group – the World’s Co-leader in the Wine and Spirits Industry with an unrivalled collection of brands, including Absolut® Vodka, Chivas Regal®, Jameson®, Jacob's Creek®, Campo Viejo®, Brancott Estate®, and more.

Globally, Pernod Ricard employs over 18,000 people in more than 70 countries. With organic growth and external acquisitions forming part of the strategic plan, we maintain a balanced approach towards our future.

Our success is the result of a passion and commitment of our people, our exceptional portfolio of leading premium brands, a common bond: a commitment to our values of conviviality, entrepreneurship, mutual trust and sense of ethics and a culture that encourages diversity and flexibility in the workplace.

About the Role

Reporting to the Head of eCommerce, you will be responsible for creating and implementing effective digital programs with the objective to drive customer conversion in an assigned channel.

You will lead best-in-class digital activation and digital proposition development, each focused on building brand salience & engagement, influence, advocacy and/or customer conversion (depending on brand objectives). Furthermore, you will be expected to manage multiple stakeholders and partner with retailer, customers and the sales team to create a win-win digital program.  In addition, the eCommerce Manager will proactively manage internal resources and agency partners in order to deliver multiple coinciding projects.

Key Responsibilities

  • Partner with Marketing & Sales colleagues to develop Digital Programs with our Multichannel Retail Customers, that amplify our brands and increase equity, salience and/or advocacy.

  • Manage day-to-day digital initiatives in conjunction with the associated PRA Sales colleague and retail partner network that will increase shopper conversion and consumer engagement at and beyond the point-of-purchase.

  • Translate business objectives and brand purpose into digitally led briefs resulting in concepts, propositions and content that positively impact business drivers.

  • Be shopper focused and data-lead to track and report the outcomes of these initiatives – building a benchmark of program effectiveness –

  • Test, Learn and Optimise program mechanics to ensure strong ROI and efficiency/effectiveness according to business goals. Must be passionate about measuring all activity- be performance focused and champion digital capabilities and performance.

  • Drive digital competitive advantage. Partner with Marketing Teams, Sales Team and retail partners to accelerate our mobile/digital and experience agenda, create cutting-edge, innovative digital shopper and s – e.g. NFC, mobile, programmatic, social, web, etc. Must drive programming that has positive impact on the brand experience and/or business, ultimately creating competitive advantage for Pernod Ricard Australia in the retail or digital/mobile space.

  • Effectively leverage Agency partnerships. Work in partnership with the Digital & Consumer Planning team for best-in-class agency partners and monitor key agencies/suppliers to ensure that their work is results-driven and linked to Pernod Ricard Australia business goals.

About You:

The eCommerce Manager role involves practical operational delivery with a focus on tactical execution. Therefore, the job holder must be a skilled digital practitioner who can operate as a technical project manager and solve problems creatively.   The job holder will demonstrate a high degree of self-sufficiency and be able to work on individual projects, as well as those that require working with teams

Education Required:

  • Tertiary qualifications relevant to discipline

Experience / Background:


  • Significant Digital retail/conversion experience

  • Proven experience and technical understanding across a wide range of digital marketing disciplines – including social, web, mobile, search, content, eCRM and data management – as well as a comprehensive understanding of best practice in web design and development.

  • Evidence of self-drive and self-initiated achievements

  • Demonstrates engaging and emotionally intelligent interpersonal skills

  • Strong analytical skills required

  • Demonstrable experience in managing several digital projects simultaneously; excellent project management skills.

  • Stakeholder engagement - a collaborative, consensus-building approach to managing both internal and external partners.


  • Experience of working in a digital agency environment or digital marketing in house team

  • Experience in a global or regional structured organization

  • Experience managing third party digital/social/mobile agencies or content creators.

  • Experience working on the digital publishing side or content development is a plus.

  • Experience with Photoshop, basic HTML/CSS skills, Adobe Creative Suite or other video and photo editing skills for content creation are a plus.Experience in sales environment would be advantageous.

This is an exceptional opportunity to join a global organization with a portfolio of iconic international brands. We expect you to embrace a fast paced, team-oriented culture. In return, we offer an experience in a dynamic and entrepreneurial environment. An attractive remuneration package including a generous product allowance will compliment this exciting career opportunity.

To put forward an application please submit your cover letter and resume today.

For further information, please visit our career website:

Early applications encouraged.

Only those with appropriate Working Rights are eligible to apply.