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 Innovation Empowers Retail Influence

Innovation Empowers Retail Influence

February 22, 2022
Derrick Jones

“By 2025, 75 per cent of retailers will fully integrate order and inventory data and optimise against fulfillment, improving conversion by 10 per cent, customer satisfaction by 50 per cent, and reducing cost to serve by 25 per cent*.”

Is your organisation ready? Do you have a technology roadmap and partnership with a leading technology innovator to ensure you will be where you need to be in 3 years? Are you equipping your commercial organisation with the tools and capability they need to add value and drive growth in the competitive retail landscape?

There are many current and developing technologies that can each add value in a discrete area but lack the fully integrated platform needed to efficiently grow into future needs.

Predictive models driven by AI and machine learning can identify which calls to add or delete from your territory plans to ensure you are calling on the right stores.

Compliance alerts can guide sales reps to feature, display  and shelf planogram compliance gaps for immediate correction.

Image recognition tools can translate photos of the shelf and/or displays into data sets for further analysis and action.

Route planning tools can reduce windshield time and improve in-store time for reps.

Integrated insight analytics can value the growth impact of work completed compared to predicted outcomes.

And there are plenty more. While each of the above capabilities can add value in isolation, a piecemeal approach is no longer good enough to maximise retail ROI. As data sharing and technology capabilities continue to grow as predicted by IDC, it is only a fully integrated solution that can get you where you will need to be in the future.

StayinFront provides a suite of SaaS tools, available stand-alone or within its digital Retail Optimization Platform (ROP) that drives measurable growth. We can help you find the most compelling entry point, with proven ROI to fund and justify your technology roadmap and get you to where your retail partners need you to be.

E-mail many questions you may have or to line up a no-obligation discussion with the author at: djones@stayinfront.com.

*Source: IDC FutureScape: Worldwide Retail 2022 Predictions prediction #9.

Stay In Front is an Associate Member of the Drinks Association.

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