The acquisition brings together Australia’s retailers and suppliers and Salsify’s global brand manufacturer customers to create the kind of commerce experiences consumers demand
Salsify, the Commerce Experience Management platform that helps brands and retailers win on the digital shelf, has acquired SKUvantage, Australia’s leading provider of products and services to help retailers, distributors, and manufacturers deliver digital product content to buyers.
The acquisition sees Salsify expand its growing global reach and Salsify's brand customers will now have access to Australia's biggest retailers through SKUvantage's product content network.
Salsify says, "These organisations will benefit from a unified system of product experience management and access to the world’s fastest-growing retailer network in a vibrant e-commerce market. According to IBISWorld, online grocery shopping growth in Australia has grown 90 per cent over the last two years."
Salsify says that its mission is to enable brands and retailers to partner in order to deliver postive commerce experiences in every market around the world. This acquisition will serve as a basis for the company’s expansion into Australia, New Zealand, and the greater APAC region.
“Many of Salsify’s customers are either already global or aspire to be,” said Jason Purcell, co-founder and CEO of Salsify, “SKUvantage has the largest, most mature, deepest commerce experience network in Australia, just as Alkemics, another recent acquisition, expanded Salsify’s footprint across Europe. Our customers can be assured that we are dedicated to providing an open-world network where they can connect to their consumers without the barriers presented by rent-charging, legacy intermediaries.”
Founded in 2012 by former online retailers, SKUvantage serves the product content requirements of more than 200 brand manufacturers, including nearly all the global brands operating in Australia and over 80 per cent of the top 100 FCMGs. SKUvantage powers the exchange of accurate, approved product content with their clients’ retailer and wholesaler customers across various sectors in Australia and New Zealand. The SKUvantage platform makes it easy for hundreds of retailers, wholesalers, and agencies to ensure they have the most accurate and complete content from SKUvantage brand customers. Through this streamlined collaboration, retailers can create and optimise the product experience and product page performance on their digital shelves. Salsify and SKUvantage already share numerous global clients, including Coca-Cola, L’Oreal, and Mars.
SKUvantage’s technology and services power the entire product content lifecycle, from creation to data management to syndication. SKUvantage excels in creating photography, imagery, and digitally enhanced content for many of its global and local customers. SKUvantage’s ability to create this work at scale will be a powerful addition of capabilities for Salsify’s existing customer base.
“Digital is the driver of commerce growth worldwide, as well as here in Australia, and that is why we are thrilled to join the Salsify team,” said Daniel Roberts, co-founder and CEO of SKUvantage, “Both companies share a vision for helping brands and retailers win on the digital shelf, and we have spent years creating an open-networked world where they can collaborate seamlessly at both speed and scale. We now join forces to accelerate this journey for our customers, together.”
SKUvantage is a Corporate Partner of the Drinks Association.