and Summary

The Drinks Association works collaboratively with partners to market these additional services available at greatly reduced commercial rates for Category One Members.

Retail Ad Watch Express

Ad Watch Express Service, delivers twice daily updates to your inbox at 8.30 and 9am. Your morning snapshot of promoted price points in the priority 16 newspapers across your chosen categories is emailed at 8:30am in a simple to read format with links to creative content.
In addition to this, a comprehensive national list of 35 publications ranked by number of lines and circulation is emailed to you at 9am.

Retail Ad Watch Premium Report

A fully populated monthly report, containing data directly from the Ad Watch database, including pricing, circulation and SOV ad count.
A valuable tool for your business, saving you hours of analytical work.

Inclusive Leadership Program

A structured cross-industry mentoring program designed to help talented individuals develop their readiness for leadership roles through working collaboratively with senior leaders and influencers in the drinks industry.
By facilitating successful mentoring relationships between high-calibre professionals and senior leaders, the program continues to foster an inclusive culture across the drinks industry.

Shopper Intelligence

The Drinks Association’s Shopper Intelligence service provides independent and objective metrics of shopper behaviour, needs & perceptions in the off-premise market.  This Premium Service provides key insights into the most important member of our industry – the shopper.

Shopper Intelligence is the largest international program of systematic shopper insights and are all about uncovering objective information about how shoppers think, behave and make decisions.

The scale of the Shopper Intelligence program means they can also invest in helping you use the data. Whether you want to utilise their user-friendly self-serve system or have Shopper Intelligence to do the leg work, they are ready to support you. The self-serve option enables an analyst to dig into any piece of the data and build a chart at the click of a mouse at any time.

SKUvantage Digital Library

Partnering with SKUvantage we can provide a comprehensive repository for digital content for liquor products. A low cost, powerful and easy to use platform for the management and distribution of product content to retailers, agencies and for internal use. 
The content can be accessed and edited for websites, field sales tools and catalogue systems, providing a ‘capture once, publish anywhere’ solution, driving sales and reducing costs.
For access click through to SKUvantage Library:

Australian Consumer & Competition Law Training (ACCL)

Partnering with NextGen the Drinks Association can provide Australian Consumer Competition & Consumer Law Training to industry.

The NextGen ACCL training solution is a program that’s been built entirely from the ground up, with specific focus and case studies on how liquor suppliers should do business with their customers.

Take advantage of three learning options:

  • In-house training. Training in your premises for up to 25 delegates.
  • Open training. Offering suppliers the opportunity to send representatives to attend with other companies
  • On-line training. Self-paced learning solution where delegates can study

Brand Tracker Report

Brand tracking is essential in understanding brand metrics and maintaining a competitive advantage.  By collecting quantitative data from consumers on a regular basis, marketers can not only monitor brand health, but amend their strategy as required.

This annual report from Thrive Research enables businesses to quantify the aggregate impact of marketing initiatives. It also serves as a great indicator of brand health and provides useful competitive intelligence on key competitors in the marketplace.


A cost effective, innovative monitoring platform that uses the power of crowdsourcing to track compliance and execution of promotions in store, in real-time.