A daily collation of all liquor industry promoted price points across national, regional, metro and suburban press, catalogues and some websites. There is no limit to the number of subscribers for Drinks Association members.
Need a pricing analysis across a certain time period? Everything you need is available to run your own reports from the database which contains detailed information regarding your products and your competitors.
As a Drinks Association Member full training is included in the service.
“The Ad Watch Platform is a cost-effective resource for category competitor ad watching. We review new campaign material on a weekly basis to see what activity is live in market with consumers. If the activity is significant, we tag the campaign and watch the impact on our brand health and in-turn sales. The platform is easy to use with different functions depending on the task. The insights help our brand planning and communications strategies”