The Drinks Association’s Shopper Intelligence service provides independent and objective metrics of shopper behaviour, needs & perceptions in the off-premise market. This Premium Service provides key insights into the most important member of our industry – the shopper.
Shopper Intelligence is the largest international program of systematic shopper insights and are all about uncovering objective information about how shoppers think, behave and make decisions.
The scale of the Shopper Intelligence program means they can also invest in helping you use the data. Whether you want to utilise their user-friendly self-serve system or have Shopper Intelligence to do the leg work, they are ready to support you. The self-serve option enables an analyst to dig into any piece of the data and build a chart at the click of a mouse at any time.