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Advantage sponsor Australian Drinks Awards

Drinks Association toasts 10th anniversary of Advantage Trade Survey

July 12, 2019
By Alana House

The Drinks Association will celebrate the 10th anniversary of the Advantage Trade Benchmark Survey at the 2019 Australian Drinks Awards.

Since 2009, The Drinks Association has commissioned Advantage Australia to conduct the annual Industry Trade Survey, which determines the winner of Supplier of the Year at the Australian Drinks Awards.

The survey provides members with favourability ratings and qualitative retailer feedback from the off trade, on premise, wholesale and outlets channels.

“As each year progresses, we are encouraged by the increased levels of engagement received for the program and the quality of feedback provided from both retailers and suppliers, highlighting collective opportunities to drive greater collaboration and business alignment,” said John McLoughlin, Group Managing Director, Asia Pacific, of Advantage Australia (pictured below).

John McLoughlin, Advantage Australia, Australian Drinks Awards

Winning Supplier of the Year at The Australian Drinks Awards has always been a huge accolade. Last year, two additional supplier awards were added to the ceremony: Most Improved Supplier and Supply Chain Partnership. Like Supplier of the Year, the winners are determined via Advantage Australia’s survey of on and off-premise retailers.

As ALM’s Rod Pritchard notes: “ALM remain a strong supporter of the Advantage survey, as it represents the ideal vehicle to provide constructive two-way feedback with our suppliers, which ultimately benefits all parties.”

Advantage’s Steve Andrews added that expanding the Supplier awards has served a valuable purpose for industry.

“The Most Improved Award was introduced to recognise suppliers who may not have the resource capacity to exceed the leading companies in overall engagement, but who have successfully set and executed a plan of improvement and have been recognised by retailers for improving their professionalism and delivery across the entirety of their commercial relationship,” he said.

“The Supply Chain Partnership Award places increased focus on the vital connection between suppliers and retailers in supply chain engagement beyond just the hard service level results.”

The Australian Drinks Awards will be held on August 22 at Doltone House in Sydney.

Click here for ticket details.

“Research on supplier engagement with liquor retailers is now well underway,” Andrews said. “While we’re really looking forward to again working with suppliers to help them use their feedback, it’s also exciting to see which supplier has out-performed their peers across the industry, and which is the most improved.

“We’re looking forward to announcing the winners at the industry’s premier event, the Australian Drinks Awards night, and enjoying a fantastic evening with all of you there.”

Thank you to Advantage Australia for facilitating three such important awards for our industry.