Australian Drinks Awards

Now in their ninth year, the Australian Drinks Awards recognises, encourages, promotes, and celebrates excellence in the Australian drinks industry.

While we were not able to celebrate the 2021 awards in person, we are excited to announce the winners of the highly coveted Awards.

To coincide with the release of the Advantage Australia Engagement Program results, the Supplier awards were announced in early August.

Presenter Shelly Horton announced the four Supplier Awards:

* The Supply Chain Management Award, sponsored by GS1, was awarded to Australian Vintage Limited
* The Most Improved Supplier of the Year, sponsored by ALM, was awarded to Accolade Wines
* For the second year running, Diageo won The Category Management Award, sponsored by BevChain, and Supplier of the Year, sponsored by Advantage Group.

CEO of the Drinks Association, Georgia Lennon said, “These awards carry particular significance after a year of unpredictability, starts, stops, win, losses and sudden lockdowns. Advantage tells us that feedback from retailers and wholesale partners shows an unprecedented level of trust in suppliers. This has made these awards more competitive than ever. And an indication of which suppliers have engaged with their partners in the best way through these difficult, yet highly collaborative, times."

All winners were determined via Advantage Australia’s survey of on and off-premise retailers.

“One of the most interesting things we learned while researching supplier feedback for their retailer and wholesaler partners earlier this year, is that trust levels in the industry have improved to the highest levels we have measured yet,” noted Steve Andrews, General Manager at Advantage.

Watch the presentation here.

The Brand Awards of Fan Favourite and Gaining in Popularity are determined by research undertaken by Thrive Insight via a survey of over 4,000 target consumers. These prestigious awards, encompass brand and loyalty metrics to crown the most beloved brands and those fast gaining in popularity.

The Fav Favourite Awards are sponsored by Manildra and the Gaining In Popularity Awards are sponsored by IRI.

The 2021 Brand Awards for Fan Favourite are:

The 2021 Brand Awards for Gaining In Popularity are:


The Contribution to Industry Awards during our International Women's Day event in March 2022.

The Corporate Social Responsibility Award recognises an organisation's unique initiatives and strategies demonstrating a commitment to socially responsible principles, such as responsible drinking, environmental sustainability or community, charity and corporate values. The award is sponsored by Endeavour Drinks Group and will be presented by Julie Ryan, Head of External Affairs and Sustainability at Endeavour Drinks Group.

Inclusive & Diverse Workplace Award: recognises organisations that prioritise diversity and recognise the value of an inclusive workplace for individuals and their organisations. The award is sponsored by Coles Liquor again this year as it was in 2019 and will be presented by Tim O’Meara, Legal Counsel.

Most Improved Gender Equity Award: The gender equity award has changed this year and been renamed. This has been done for greater clarity and to ensure that large and small companies can be considered alongside each other.

The Drinks Association would like to thank our Australian Drinks Awards Sponsors:


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