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Casella Family Brands

Casella & StayinFront extend their partnership

May 15, 2020
By Alana House

StayinFront has announced a three-year extension of its partnership with Casella Family Brands.

StayinFront is a leading global provider of mobile retail execution solutions for the liquor industry, while Casella is one of Australia’s leading wine manufacturers, with iconic brands such as [yellow tail], Peter Lehman and Brand’s Laira.

Partners since 2011, Casella will leverage the retail execution capabilities of StayinFront TouchCG and TouchCG Admin Portal to promote field sales excellence for on and off-premise liquor outlets across Australian markets.

Field representatives and managers will use the TouchCG system to facilitate improved services for Casella’s customers and enable them to collect and collate store data to enhance decision making processes.

StayinFront TouchCG

“Extending our partnership with StayinFront was an easy decision to make,” said Paul Aloisi, IT Manager at Casella Family Brands. “StayinFront’s experience and expertise in the wine industry, as well as its excellent technical and customer service from the support team, were key factors for our decision.”

“We are proud to continue our long-running relationship with Casella Family Brands,” added Archel Aguilar, Managing Director, StayinFront Group Australia.

“Our partnership reaffirms our commitment to helping our customers in the liquor industry to Do More, Know More and Sell More.”

StayinFront is a Corporate Partner of the Drinks Association.