General Manager - Australia & New Zealand
Jeff has over 10 years’ experience in the global wine and spirits industry leading sales, category, trade marketing and cross functional teams. His expertise includes implementing route to market strategies, brand and portfolio optimisation, brand acquisition and sales acceleration initiatives. Prior to joining AVL, Jeff spent eight years at Pernod Ricard in senior global business development and category marketing roles. He has worked across multiple international markets within the wine industry including ANZ, USA, China, Russia, UK, Vietnam and Thailand.