About the event
With the rise of the health-conscious consumer, the liquor industry – across both on and off premise channels – isn’t immune to the impacts of the moderation trend.
Tom Graham, Industry Insights Lead for Beverage Alcohol at Nielsen IQ (the world’s leading consumer intelligence company) will host this must-attend webinar. He will provide an overview of moderation and health in liquor and a deep into the categories and drivers impacting shifting needs and drinking occasions.
Using local and global data to provide context and understanding of the key nuances in Australia, the webinar will cover:
- What is moderation
- How consumers are moderating/adapting their consumption
- The drivers to moderation or health conscious drink purchases (mid-strength/low carb/low sugar)
- How the impacts differ by category (beer vs wine vs spirits vs RTD)
- How brands are adapting to changing behaviours and other steps they can take
- Recommendations and strategies for success with the moderating/health-minded consumer
Speaker:
Tom Graham specialises in drinks, retail, and all things On Premise. Based in Sydney (but originally from the UK), Tom helps some of the region’s biggest beverage brands turn data into decisions that actually drive growth. He’s got a knack for cutting through the fluff, spotting what matters, and bringing insight to life in a way that lands commercially. Equal parts strategist and industry nerd, Tom’s passion lies in helping brands show up smarter, move faster, and stay relevant in an ever-evolving drinks landscape.
Don’t miss out on this exclusive event. Register now to secure your spot!
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