About the event
Liquor purchasing has become omnichannel. Consumers now flow across traditional On Premise, Off Premise retail, digital platforms and experience-led spaces more seamlessly than ever.
This creates huge opportunity but also intense fragmentation for suppliers trying to understand where their category is winning or losing, and critically, where to invest next.
For brands, the challenge is not to “be everywhere” but rather it is about showing up in the right places to meet the needs and motivations of their current and target consumers.
Winning in today’s landscape requires:
- continuously tracking where consumers are buying, drinking and consuming
- understanding how channels compete, complement, and reinforce each other
- developing a channel strategy that adapts as occasions shift
The upcoming NIQ webinar will provide clarity on omnichannel shopping behaviours and explore how businesses can build stronger omnichannel strategies to capture growth.
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