The 2021 Australian Drinks Awards (ADA) will be held at the IVY Ballroom in Sydney on Tuesday, 23 November. However, to coincide with the release of the Advantage Australia Engagement Program results, the Supplier awards were announced in early August.
Presenter Shelly Horton announced the four Supplier Awards:
* The Supply Chain Management Award, sponsored by GS1, was awarded to Australian Vintage Limited
* The Most Improved Supplier of the Year, sponsored by ALM, was awarded to Accolade Wines
* For the second year running, Diageo won The Category Management Award, sponsored by BevChain, and Supplier of the Year, sponsored by Advantage Group.
CEO of the Drinks Association, Georgia Lennon said, “These awards carry particular significance after a year of unpredictability, starts, stops, win, losses and sudden lockdowns. Advantage tells us that feedback from retailers and wholesale partners shows an unprecedented level of trust in suppliers. This has made these awards more competitive than ever. And an indication of which suppliers have engaged with their partners in the best way through these difficult, yet highly collaborative, times."
All winners were determined via Advantage Australia’s survey of on and off-premise retailers.
“One of the most interesting things we learned while researching supplier feedback for their retailer and wholesaler partners earlier this year, is that trust levels in the industry have improved to the highest levels we have measured yet,” noted Steve Andrews, General Manager at Advantage.
Watch the presentation here.
In November, the industry will come together and toast these winners and also announce the winners of the Brand awards, sponsored by Thrive Research and the Contribution to Industry Awards.