and Summary
Drinks Guide

Launch offer: 25% off Drinks Guide advertising

August 17, 2020
By Alana House

As the liquor industry approaches peak trading season and product launches pivot to virtual, there are currently great value digital advertising packages available on several Drinks Association platforms. 

Drinks Guide

The new-look Drinks Guide website, featuring Australia’s only comprehensive multi-category database containing more than 18,000 products, is now live.

Be part of this exciting online drinks platform by advertising your products by category with the opportunity for your brands to feature prominently on the homepage as well as owning your chosen category in the database.

Launch your NPD to the trade by utilising our Drinks Trade website traffic with links through to Drinks Guide.

The Drinks Association is offering discounts of up to 25% to purchase category advertising.  Click here to view the Media Kit.

View the website at and for advertising opportunities contact Kylie Le Leivre at

Drinks Guide magazine is out now. Click here for more details.

Drinks Trade weekly newsletter offer

The Drinks Trade website is also offering an exciting way to introduce new products with an exclusive weekly EDM banner advertisement package available for one or multiple weeks.

The package includes a banner advertisement in Drinks Trade’s weekly newsletter (example above), which clicks through to an article about the new product on its website.

The Drinks Trade weekly EDM is sent to 10,000+ subscribers each Friday and has an average click-through rate of 33% (all industry benchmark 2.8%), while the Drinks Trade website celebrated a record 76,000 visitors in June 2020.

Only one EDM Banner advertisement is available each week to ensure cut-through for your brand. And the best part is that we do all the hard work for you.  Simply provide images of your new product and a press release and we’ll create the banner advertisement and article for you.

To give your brand maximum exposure combine both an EDM banner with Drinks Guide advertising to increase reach across multiple websites.

EDM banner advertisements are available for $750 until September 30, representing a 25% discount on regular rates.  Click here to view the Media Kit.

Contact Ashley Pini on or Jenny Park on