The 2025 Australian Drinks Awards season is now officially underway, with judging commencing across a refreshed awards program that reflects current industry investment and consumer sentiment.
This year, the Drinks Association has introduced three exciting new categories: Most Reputable Brand, Best New Product Innovation and Best Campaign. The change marks a natural evolution for the Awards.
Working closely with the Drinks Association Board, the new awards program was developed to ensure the awards continue to align with where member organisations are placing their focus, from NPD and brand-building to consumer engagement.
A fresh lens
The Most Reputable Brand Award uses a trusted methodology based on brand-level consumer feedback. The top 200 brands in Australia are assessed against a range of brand health attributes to determine this highly regarded title. Market research company Thrive Research oversees the consumer judging process across all categories.
Best New Product Innovation recognises standout product launches in the past 12 months across beer, cider, RTDs, spirits and wine. Each category includes no more than 100 eligible new products, which will now go to consumers for voting.
Best Campaign shines a spotlight on the power of marketing to connect with consumers. Nineteen Drinks Association members submitted entries across five different categories. Judging will consider both consumer sentiment and campaign outcomes, with winners recognised within each submission category.
An industry panel will also judge the prestigious Contribution to Industry Awards, encompassing three awards:
- Best Diversity, Equity, and Inclusion Initiative
- Best Wellbeing Initiative
- Best Environmental Sustainability Initiative
With judging now underway, the 2025 Australian Drinks Awards promises to deliver a deeper and more relevant look at brand and product excellence in the drinks industry. The changes reflect a broader commitment to evolving with the industry and recognising the efforts that matter most to members – and to consumers.
Mark your calendars and get ready for a night of celebration and recognition at the Australian Drinks Awards 2025. Tickets are available now -
buy your tickets today!