How our Liquor Licence Database helps your business

How our Liquor Licence Database helps your business

How our Liquor Licence Database helps your business

April 27, 2021

Updated daily, the National Liquor Licence and Retail Banner Database has a quick and easy look up feature to provide you and your commercial teams with the most current information about nation-wide liquor licence holders and retail banner membership, including licence names and numbers, addresses, change of ownership, new, transferred, surrendered and suspended licences. The relating ABN number is available for many businesses, to assist with credit checking.

A Weekly Liquor Licence Movement Report is also published every Friday.

The database contains the retail banner group associated with each applicable licence number to assist in reconciling rebates and wholesaler claims and a Retail Banner Movement Report is also published monthly.

Luke Mitchell, Data & Insights Manager at Australian Liquor Marketers (ALM), said the Liquor Licence Database is vital to the wholesaler's business.

"As a Category One Member of the Drinks Association, ALM has benefited greatly over the years from leveraging the Association's Core and Premium services to assist in our mission and purpose of championing successful independents," he noted.

"The Liquor Licence Database is a critical input to ALM Master Data Management, daily processes and reporting, industry alignment and a value-add for several M-Future projects and initiatives.

"ALM has been aligned to the concept and value of this data set since its inception. In recent years, ALM has integrated the Liquor Licence Database into customer master data to enable the business to streamline day to day practices such as deals, claims, store reporting and partnering with retailers to manage rebates.

From a supplier perspective, Jason Cliff at Asahi said the Liquor Licence Database is invaluable because it gathers all states liquor licensing information into one repository.

“It assists in removing duplicates form the ERP and has been particularly helpful in the merger by cleansing data. I will often be presented with a potential customer duplication in our ERP and am tasked with solving the problem, trying to remove one of the duplicates leaving just one copy of the customer.

“It’s a great tool for checking our data and solving duplication puzzles.  Our Master Data team uses the database when creating new customers to fill missing data that is provided by wholesalers.”

 As a special offer for new subscribers, the Drinks Association is offering a 10% discount on the regular annual subscription cost of the National Liquor Licence and Retail Banner Database.

Recognising suppliers and distributors are varied in size and reach, there is an option to purchase either the entire database, covering all States and Territories, or single States (to a maximum of 2 states, eg NSW & VIC) if required.

• Quick and easy look up of all licence details associated with a venue – great tool for Credit Managers
• Use for territory mapping and geo-coding
• Maintain accurate customer master data, supporting your CRM
• Identify new business opportunities
• Reconcile rebates and wholesaler claims

• Track daily licence updates for all States including new, transferred, surrendered and suspended licences.
• Capture all banner information aligned to a licenced premise.
• Receive consolidated movement reports published weekly/monthly.
• Unlimited users per subscription.
• API connection capability for ease of information transfer.

If you are interested in understanding the features further, we are able to set up an obligation free online session with our services team.

The Liquor Licence Database is a Core Service available to all Drinks Association members and is also available on subscription for all other suppliers and wholesalers. For more information, contact Kylie Le Lievre.

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