National Liquor Licence and Retail Banner Database

National Liquor Licence and Retail Banner Database

National Liquor Licence and Retail Banner Database

November 16, 2020

Updated daily, National Liquor Licence and Retail Banner Database has a quick and easy look up feature to provide you and your commercial teams the most current information about nation-wide liquor licence holders and retail banner membership, including licence names and numbers, addresses, change of ownership, new, transferred, surrendered and suspended licences. The relating ABN number is available for many businesses, to assist with credit checking.

A Weekly Liquor Licence Movement Report is also published every Friday.

The database contains the retail banner group associated with each applicable licence number to assist in reconciling rebates and wholesaler claims and a Retail Banner Movement Report is also published monthly.

Luke Mitchell, Data & Insights Manager at Australian Liquor Marketers (ALM), said the Liquor Licence Database is vital to the wholesaler's business.

"As a Category One Member of the Drinks Association, ALM has benefited greatly over the years from leveraging the Association's Core and Premium services to assist in our mission and purpose of championing successful independents," he noted.

"The Liquor Licence Database is a critical input to ALM Master Data Management, daily processes and reporting, industry alignment and a value-add for several M-Future projects and initiatives.

"ALM has been aligned to the concept and value of this data set since its inception. In recent years, ALM has integrated the Liquor Licence Database into customer master data to enable the business to streamline day to day practices such as deals, claims, store reporting and partnering with retailers to manage rebates.

From a supplier perspective, Wendy Smith, Data Steward Governance, Coca-Cola Amatil, said the Liquor Licence Database is invaluable because it offers a centralised and trusted source of licensing information.

"At Coca-Cola Amatil we use the database in a number of different ways," she explained. "On a daily basis, our sales team creates and updates our customers using the eForm. Connection to the database allows the instant verification of the customer's liquor licence, creating a seamless order process for our customers.

As a special offer for new subscribers, the Drinks Association is offering a 20% discount on the regular annual subscription cost of the National Liquor Licence and Retail Banner Database.

Recognising suppliers and distributors are varied in size and reach, there is an option to purchase either the entire database, covering all States and Territories, or single States (to a maximum of 2 states, eg NSW & VIC) if required.

BENEFITS:
• Quick and easy look up of all licence details associated with a venue – great tool for Credit Managers
• Use for territory mapping and geo-coding
• Maintain accurate customer master data, supporting your CRM
• Identify new business opportunities
• Reconcile rebates and wholesaler claims

FEATURES:

• Track daily licence updates for all States including new, transferred, surrendered and suspended licences.
• Capture all banner information aligned to a licenced premise.
• Receive consolidated movement reports published weekly/monthly.
• Unlimited users per subscription.
• API connection capability for ease of information transfer.

The Liquor Licence Database is a Core Service available to all Drinks Association members and is also available on subscription for all other suppliers and wholesalers. For more information, contact Kylie Le Lievre on kyliel@drinks.asn.au

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