SKUvantage re-signs with Drinks Association

SKUvantage re-signs with Drinks Association

SKUvantage re-signs with Drinks Association

May 01, 2022

SKUvantage has re-signed a three-year commercial partnership with the Drinks Association.

SKUvantage has worked within the drinks industry and Australian market for over nine years and has grown to become Australia’s leading provider of products and services to help retailers, distributors, and manufacturers deliver engaging digital product content to buyers.

CEO of the Drinks Association, Georgia Lennon said, “We are so pleased that SKUvantage is continuing its partnership with us and we look forward to supporting its ongoing growth as they expand and strengthen their network of partnerships throughout the Australian drinks industry.”

Daniel Roberts, co-founder and CEO of SKUvantage said, “Our partnership with the Drinks Association has been incredibly successful in helping drinks brands understand and access the necessary technology and services to realise the opportunities of multi-channel consumer engagement. We look forward to working with the Drinks Association team and members to take this to the next level."

The SKUvantage business enables the delivery of accurate, approved product content from brands to their retailer and wholesaler customers across various sectors in Australia and New Zealand. From creation to content management and syndication, SKUvantage excels in creating imagery and digitally enhanced content for many brands, and distributes this to retailers via their easy to use platform, SKUlibrary.

SKUvantage serves the product content requirements of more than 200 brand manufacturers, including nearly all the global brands operating in Australia and over 85 per cent of the top 100 FCMGs. Nearly all Drinks Association members, and the major liquor retailers benefit from being clients of SKUvantage technology and services.

Testament to its approach and success, SKUvantage was acquired by US-based commerce experience management platform, Salsify, last year.

“SKUvantage has the largest, most mature, commerce experience network in Australia. Our customers can be assured that we are dedicated to providing an open-world network where they can connect to their consumers without the barriers presented by rent-charging, legacy intermediaries,” said Jason Purcell, co-founder and CEO of Salsify said at the time.



SKUvantage is a Commercial Partner of the Drinks Association.



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