We’re excited to welcome Amazon Australia as a new retail member of The Drinks Association.
For Australian alcohol vendors, Amazon.com.au presents an exciting opportunity to access customers through one of Australia's most visited e-commerce websites – latest third-party research puts engagement at 17.5 million Aussies and on scale with the top 5 publishers in the country!
"Amazon Australia is delighted to be collaborating with The Drinks Association," shared Matthew Benham, Amazon Australia General Manager. "We look forward to working with the team to strengthen our relationship with the Drinks industry and ultimately, to improve Amazon’s Alcohol offering to customers. It’s still day 1 for Amazon in this mission, having launched Alcohol categories in 2021. However, Alcohol remains a key growth area for Amazon and an industry in which we believe Amazon’s customer-centric approach is well suited to serve."
"We're excited to welcome Amazon Australia to the Drinks Association," adds Georgia Lennon, CEO of the Drinks Association. "Amazon brings fresh insights to our network and we're pleased to support stronger connections across the industry."
Amazon Australia’s value proposition for vendors is centered around
- Customer Reach: Put your products in front of the millions of customers who search Amazon.com.au every day and benefit from cross-category marketing strategies that encourage multi-category purchases.
- Fulfillment & Logistics Programs: One of the most advanced fulfilment networks in the world that can help you save time and money while scaling your business and offering customers convenient and fast delivery options, including as fast as one-day on eligible orders.
- Prime – the Best of Amazon: Free Prime delivery benefits on millions of items, exclusive savings and deal events, fastest delivery speeds ever for Prime members in 2024.
- Digital Brand Building: Showcase your products, brand story and lifestyle content to engage shoppers by utilising Amazon Australia’s suite of brand tools including custom brand stores, enhanced product pages, and integrated video content.
For alcohol vendors in Australia this can mean a simplified path to digital growth, with the ability to scale efficiently, while helping shoppers explore your full range. Whether you’re looking to expand your customer reach, optimise your supply chain or strengthen your brand presence, Amazon Australia can help you meet your digital goals.
This new association is an exciting step forward for Amazon Australia to collaborate with new and existing members of the Drinks Association.
Find out how Amazon Australia can help grow your business by contacting the Drinks Association at info@drinks.asn.au for an introduction.