Asahi Beverages has been named the winner of the 2025 Best Diversity, Equity & Inclusion Initiative at the Australian Drinks Awards for its groundbreaking HerWorkplace program. The initiative has redefined inclusion for women across its manufacturing and distribution sites in Australia and New Zealand.
Designed with women, for women
HerWorkplace is a standout example of meaningful and practical inclusion in action. Launched in response to first-hand feedback from women in frontline roles, the program delivers tangible support tailored to their everyday needs – access to sanitary products, breastfeeding and wellbeing spaces, and uniforms designed specifically for women, including those who are pregnant. Developed through extensive consultation and co-design with over 70 women across supply chain sites, HerWorkplace is an action-driven and impactful initiative.
Endorsed by Asahi’s Chief Supply Chain Officer Sandra Gibbs and supported by the company’s Executive Leadership Team and Board, the initiative is a flagship commitment under Asahi’s OneAsahi Gender Action Plan.
“We’re thrilled to be recognised with the Best Diversity, Equity & Inclusion Initiative Award,” said Sandra Gibbs – Chief Supply Chain Officer. “This achievement reflects the passion and dedication of teams right across our business who brought HerWorkplace to life. What began as a conversation with women in our Supply Chain has grown into something much bigger, driving real, meaningful change. I’m also incredibly proud of the leadership and commitment shown across our manufacturing and distribution sites in Australia and New Zealand to create safer, more inclusive workplaces. This award is a powerful reminder of the lasting impact we can make when we put inclusion into action.”
Importantly, the initiative is not just a facilities upgrade. Topics like menstruation, menopause and breastfeeding are now openly discussed at toolbox talks, internal forums and through campaigns delivered in partnership with Menopause Alliance Australia. The inclusion of QR code feedback on posters and the rollout of female-specific uniforms through a new vendor portal further demonstrate Asahi’s commitment to continued improvement and employee voice.
A blueprint for workplace inclusion
Feedback on HerWorkplace has been overwhelmingly positive. Employees have shared that HerWorkplace has transformed their workday experience – offering comfort, dignity and a renewed sense of belonging. From helping working parents feel supported to making menstruation products readily available, the program has been praised for bridging the gap between inclusion policy and lived experience.
HerWorkplace is designed not just to deliver results but to sustain them. Standard operating procedures now include inclusive facilities as a design norm, and the initiative will soon expand to field and commercial teams. With real-time feedback mechanisms and a commitment to continuous evolution, HerWorkplace sets a new benchmark for what genuine workplace inclusion looks like.
Mia Horner, General Manager Customer Loyalty, presented the award on behalf of the award sponsor, Coles Liquor, saying:
“They didn't just take the easy route. They tackled what many overlook, which is the invisible barriers that can make or break an inclusive workplace. And they listened. What we saw from the evidence was that they really listened to voices that often go unheard and especially in operational environments. So what followed wasn't a token gesture or a one-off campaign. It was practical, it was strategic and it was a bold move to reimagine everyday workplace experiences”
The judges were particularly impressed by the:
- clear strategic alignment and organisational commitment with strong support from senior leadership.
- focus on delivering meaningful impact to traditionally male-dominated frontline operations – an area often overlooked in DEI initiatives.
- genuine consultation approach by using listening sessions with frontline women to shape the initiative.
- consideration of the full spectrum of women’s needs across life stages, from menstruation to menopause.
- sustainability and scalability of the initiative, with the submission indicating plans to expand into other areas of the business.
A stellar night for Asahi
Asahi won two of the three 2025 Contribution to Industry Awards, also taking out the top gong for Best Wellbeing Initiative, highlighting the business’ strong focus on their people and workplace experience.
The accolades didn’t end there, with Asahi claiming more than a third of the revamped brand awards for brands it either owns or distributes under license. Added to the Asahi trophy cabinet on the night were seven Most Reputable Brand titles, two Best New Product Innovations and a Best Brand Campaign.
“Seeing our iconic brands take centre stage at the 2025 Australian Drinks Awards is a major highlight,” added Nigel Parsons - Chief Commercial Officer. “What an honour to lead the incredible commercial teams whose passion and dedication get these brands into the hands of our valued customers and consumers, every day.”
The wins for Asahi were among 34 awards handed out at the 13th Annual Australian Drinks Awards, hosted by Edwina Bartholomew. The awards recognise achievement and excellence in the drinks industry, including three Contribution to Industry Awards: Best Diversity, Equity, and Inclusion Initiative, Best Wellbeing Initiative, and Best Environmental Sustainability Initiative.
The Drinks Association congratulates its Category One Member, Asahi Beverages, on winning the 2025 Best Diversity, Equity and Inclusion Initiative Award.
Coles Liquor is a Retail Partner of the Drinks Association.
The Drinks Association would like to thank its generous sponsors for this year’s event.