The Drinks Association is thrilled to welcome Endeavour Group as a Retail Partner, marking an important step in strengthening the connection between retail and supplier partners across the industry.
The partnership reflects a shared commitment to working more closely together, sharing insight and building stronger relationships that support a resilient and forward-looking drinks sector. With retail playing such a central role in the success of suppliers and producers, closer engagement helps ensure the industry continues to move with clarity and purpose.
Through its data, forums and tailored business support, the Drinks Association creates opportunities for practical collaboration across the value chain. As a Retail Partner, Endeavour Group will engage in key industry forums, access member services and contribute to both the Embrace Difference Council and Sustainability Council, helping shape conversations that matter across the industry.
Drinks Association Chief Executive Officer Georgia Lennon said the collaboration reflects the importance of bringing the full industry together.
“Retail is integral to how our industry operates and grows. Welcoming Endeavour Drinks Group as a Retail Partner strengthens the connections that allow us to share knowledge, understand challenges and work toward opportunities together.”
Benjamin Ward, Managing Director - Dan Murphy's, said the organisation is looking forward to deeper engagement across the Drinks Association community.
"Our partnership with the Drinks Association underscores a shared commitment to building a more resilient and sustainable industry. This collaboration is about supporting the community of suppliers and partners at the heart of our business, and we look forward to working alongside the Association to foster an innovative, inclusive, and thriving future for all.
“Endeavour Group’s value proposition for the industry includes:
- Unmatched Omnichannel Reach: Endeavour Group is Australia’s most comprehensive drinks network, spanning a leading store footprint across Dan Murphy’s and BWS, as well as over 350 pubs via ALH Hotels network. Additionally, partners can leverage the group’s retail media arm, MixIn, to build data-led omnichannel campaigns that engage customers across our extensive digital and in-store network.
- Data-Driven Brand Building: Utilise Endeavour’s industry-leading insights and brand tools to better understand customer preferences, showcase your brand story, and drive meaningful engagement.
- Commitment to Sustainability & Responsibility: Partner with us as we drive the industry’s ESG goals forward, focusing on responsible service and sustainable practices that protect the future of the trade.”
The Drinks Association looks forward to working alongside Endeavour Group to continue strengthening collaboration and supporting the long-term success of the industry.