Reduced admin time, a streamlined sales process, a system that ensures every rep has the tools they need to succeed… that’s exactly what businesses like Australian Vintage, Young Henrys, Sazerac (formerly SouthTrade International), Brewdog and many more have found with ForteIS RhinoCRM.
With its seamless implementation and ability to centralise everything from call planning to reporting, Rhino is helping liquor sales teams maximise their productivity from day one.
Seamless implementation for immediate impact
One of the biggest barriers to CRM adoption is the complexity of implementation. Many CRMs take months to roll out, disrupting sales teams and delaying results. Rhino changes that with a streamlined onboarding process that gets teams up and running quickly.
“One of the great benefits of Rhino was it took under three months to go from building to testing to implementing a new CRM,” says Blake Schill, Sales Operations Manager at Sazerac. “Their competitors were a minimum six-month build.”
For Australian Vintage, the transition to Rhino replaced outdated methods that were slowing the team down.
“Our reps previously planned on an Excel spreadsheet,” says Emily Poole, National Sales Manager – Field at Australian Vintage. “Now they plan in Rhino, which means they have a structured, trackable system that keeps them organised and focused.”
This immediate impact is what sets Rhino apart. Rather than requiring extensive training or IT involvement, Rhino is designed for rapid adoption so that sales teams can focus on what matters most.
A one-stop shop for sales teams
A major challenge for liquor sales teams is managing multiple tools for planning, execution and reporting. Rhino consolidates all of these functions into a single platform, reducing inefficiencies and allowing teams to work smarter.
“We even use Rhino for housing our documents as well,” says David Begg, NSW State Manager at Casella Family Brands. “If there’s a direct sales sheet, image or vintage tasting note, we upload it into Rhino. It’s a one-stop shop.”
At Young Henrys, the shift to Rhino addressed a common industry frustration: CRMs that are too complex and time-consuming.
“At the end of the day, these tools should be making the life of our sales team easier, not more challenging,” says Greg Husband, General Manager - Commercial at Young Henrys Brewing & Distilling. “Rhino helps our team manage customers and territories efficiently, so they can maximise their sales time.”
Rhino’s intuitive interface also makes it easy for sales teams to use. Features like journey planning, call cards and built-in notifications ensure that reps walk into every store visit fully prepared.
“The notifications before entering a store are game changers,” says Emily Poole. “They remind reps what they need to execute, which is crucial in the fast-moving liquor industry.”
Reducing admin time, increasing sales focus
The real measure of a CRM’s success is how much time it saves for sales teams. By reducing administrative burdens, Rhino ensures that sales reps spend less time on data entry and more time building relationships and driving revenue.
“We can’t work without it. We’ve decreased the amount of time our reps spend on admin tasks, which allows them to focus on their customers and selling. The more time they spend face-to-face with customers, the more trust we build and that directly impacts sales,” says Blake Schill.
For Brewdog, Rhino’s simplicity ensures that sales reps can focus on their core job without getting bogged down by technical hurdles.
“Other CRMs overcomplicate things, but Rhino is built with the user in mind,” says Damien Draper, National Sales Manager Independents at Brewdog. “It does what it says on the box. And it does it quickly and easily, which is exactly what you need when you’re managing a sales team.”
An investment that delivers long-term value
With Rhino, businesses aren’t just getting a CRM – they’re investing in a platform that delivers long-term efficiencies. The centralised structure, intuitive design and minimal training requirements make it a cost-effective solution that continues to provide value year after year.
“In the first six months, we worked with the Rhino team to tweak the system to fit our needs,” says Emily Poole. “But since then, we haven’t needed to change a thing. That’s how well it fits our business.”
Contact the ForteIS team to discuss RhinoCRM for your business:
p: 02 9648 4958
e: info@forteis.com
w: forteis.com