Shelf audits are an important task for sales representatives and merchandisers executing in-store. Depending on the number of shelves and complexity, this process can be very time-consuming. Worse yet, there are often errors in the audit, resulting in poor data gathering and lost insights.
StayinFront’s on-device image recognition (IR) solution, On-Device AI, is a cost-effective tool that captures accurate on-shelf conditions, saving time in the process.
For those in the Australian liquor industry, On-Device AI works in concert with their overall retail optimisation strategy, enabling them to do more with less by leveraging AI-powered retail insights. On-Device AI delivers instant IR results that empower field reps to take immediate action in-store.
On-Device AI offers completely integrated image recognition with improved user experience and better data management. When reps don’t have to waste time on manual data entry, they can focus on correcting issues that will impact sales opportunities.
More importantly, when part of your digital in-store execution strategy, data is captured and transformed in real-time for field users to perform the Next Best Action. Next Best Action and size-of-prize (SOP) measurements are key competitive advantages manufacturers leverage when adopting AI-driven solutions such as StayinFront’s Retail Optimization Platform (ROP) with Retail Data Insights (RDI) analytics.
Connectivity won’t slow down productivity. Reps can work with or without an internet connection, making it an ideal solution for both Modern and Traditional trade routes. Australian liquor brands can meet their retail execution goals in bustling cities or remote regions with instant results.
With Burst Mode, liquor reps can walk down an aisle, snapping photos on a smartphone or tablet as they pass. StayinFront’s award-winning AI handles the rest – selecting and stitching together the best images to instantly capture shelf data and present a complete category view.
With StayinFront’s proprietary Shelf Builder tool, liquor brands can access both retailer-led planograms and the actual shelf reality, or “Realograms,” and measure ongoing compliance against these planograms. This level of visibility is crucial for understanding true shelf impact.
On-Device AI uniquely enables compliance tracking for a display across multiple categories from a single image. This is especially valuable for liquor portfolios that span across various brands or cross-category promotions, such as Ready-to-Drink (RTD) and Beer. Since displays are typically measured differently from the main shelves, our system can make this distinction and apply different planogram logic and action requirements for each. This ensures reps are given the correct tasks based on context, while also providing clear display compliance reporting back to the head office.
It even provides reps with relevant guidance on how to mitigate issues at the shelf, from restocking or repositioning SKUs to triggering automated reorders for popular products. Plus, teams can stay connected with total visibility between field teams and the head office.
See the future of data-driven retail execution in real time
StayinFront’s On-Device AI solution propels the Australian liquor industry beyond just meeting modern challenges; it empowers brands and their field teams to deliver better retail execution, faster decision-making and find stronger opportunities at the shelf, while driving growth in real-time.
Know more. Do more. Sell more.
Transform your sales in real-time with the power of AI. Read the sell sheet and contact a StayinFront representative today to learn more.
StayinFront is a Gold Partner of the Drinks Association.