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Why StayinFront On-Device AI is a strategic advantage for retail execution in CPG

Why StayinFront On-Device AI is a strategic advantage for retail execution in CPG

For leaders in the consumer goods industry, 2025 has made one thing clear: the brands that win are the ones that act in-store, in real time. In volatile markets, growth is driven by fast, informed action at the shelf.

For Sales leaders, the challenge is familiar. Field teams capture thousands of shelf photos daily. Those images are processed centrally, and insights often arrive hours or days after the store visit. By the time action is taken, the opportunity has passed.
Out-of-stocks persist. Promotions underperform. Competitive encroachment grows, compliance slips and visibility into what is really happening in-store remains incomplete.

That model is no longer sustainable.

From delayed reporting to real-time execution

StayinFront’s On-Device AI sets a new standard for retail execution.

Unlike traditional image recognition solutions that rely on cloud processing, StayinFront runs AI directly on the device. No connectivity is required. No waiting for uploads or post-visit analysis cycles.

Insights are delivered in seconds while the rep is still standing at the shelf. This is more than a technology upgrade. It represents a structural shift in how sales organisations drive revenue at retail.

Real shelf visibility, not assumptions

Most image recognition tools identify product presence. StayinFront goes further.

Using proprietary Shelf Builder technology, brands can measure shelf performance against:

  • Manufacturer-led planograms
  • Realograms (actual in-store shelf reality)
  • Perfect Store models

Complex KPIs are calculated instantly and translated into clear, prioritised actions.

Reps immediately see:

  • Planogram compliance gaps
  • Out-of-stocks
  • Promotional execution issues
  • Competitive encroachment
  • Perfect Store alerts

Sales teams gain measurable shelf visibility across regions, banners, and categories, rather than relying on lagging indicators from historical audits.

Turning every store visit Into ROI

In the traditional model, reps collect data for later review. With StayinFront, they resolve issues immediately.

A rep walks into a store and captures the entire bay in seconds. Within moments they receive:

  • Compliance scores
  • Prioritised task lists
  • Prescriptive actions
  • Real-time KPI impact feedback

Instead of documenting problems for head office, they fix them on the spot.

This leads to faster issue resolution, increased rep productivity, reduced image-processing costs, and greater execution consistency across territories. When field teams spend less time counting and more time selling and merchandising, sales performance improves. Retail execution becomes proactive rather than reactive.

Managing display compliance across categories

For liquor and multi-category portfolios, display execution is particularly complex.

A single display may include spirits, RTDs, and cross-promotional beer SKUs. These displays often require different compliance logic than main shelves.

StayinFront’s On-Device AI enables compliance tracking across multiple categories from a single image. The system distinguishes between shelf and display logic, applies the correct planogram rules, and assigns the appropriate actions automatically.

For sales leadership this means clearer display compliance reporting, stronger promotional ROI measurement, better cross-category visibility, and tighter alignment between execution and sales lift.

Fully offline. Unlimited images.

Connectivity gaps should never limit performance.

StayinFront’s On-Device AI operates fully offline, allowing unlimited photo capture with immediate insight delivery. Field teams no longer collect images for later review by central processing teams.

The app is optimised for planogram compliance and business execution, providing an intuitive experience that improves speed, accuracy, and data quality while reducing image-capture costs.

Connecting shelf execution to sales outcomes

Every image, insight, and corrective action feeds into back-office dashboards.

Sales leadership gains real-time compliance tracking, trend analysis by category and region, promotional impact measurement, and direct linkage between execution KPIs and sales results. Leadership can also prioritise alerts according to revenue value, profitability impact, or Perfect Store score.

This creates the missing bridge between retail activity and revenue accountability.

Instead of asking “Did we execute?” leaders can ask “Did execution drive growth?”

Know More. Do More. Sell More.

In unpredictable markets, execution precision is a competitive advantage.

StayinFront’s On-Device AI transforms retail execution from a reporting function into a measurable growth engine. When field teams can identify issues instantly, act immediately, and understand the sales impact in real time, growth is no longer left to chance.
It is engineered at the shelf.

Transform your sales in real-time with the power of AI. Watch the video and contact a StayinFront representative today to learn more.

StayinFront is a Gold Partner of the Drinks Association.