Success in Australian retail hinges on mastering core execution, not just flashy technology. Brands are finding that strong distribution and consistent availability are the bedrock for thriving in a competitive market
Back to basics: distribution and availability
Even with innovative solutions, impact often comes down to fundamental store execution. Brands must prioritise distribution and availability, as these drive profitable outcomes. KPIs like shelf availability and promotional execution are crucial for a product's success and robust sales.
Tech as an aid
Technology aims to optimise these KPIs. Innovations like Digital Image Recognition (DIR), along with field sales automation, are transforming retail execution. Yet, experts advise starting simple: focus on essentials before advanced tech.
Moving forward: data usability and improvement
The path forward involves assessing the practicality of the gathered data: What is its purpose? How will it be translated into actionable insights? Who will use this information?
As data analysis unfolds, distribution and availability often become central. This prompts introspection: Is the organisation ready to leverage data constructively? Are the necessary resources in place for seamless implementation?
The final step is transforming data into improvement. Data gleaned from cutting-edge technology is only valuable when it sparks action. It's about progress, simplifying processes through technology and seeking expert guidance to refine execution.
Technology is a continuous journey of innovation. Brands that embrace technology for both immediate benefits and its potential to evolve will lead in a rapidly changing market.
Ultimately, success in Australian retail stems from mastering the basics, with technology serving as a powerful tool to amplify core execution elements like distribution and availability, driving prosperity.
Learn more about SmartSpotter and its solutions for enhancing retail success.
SmartSpotter is a Silver Partner of the Drinks Association.