Staying competitive in the liquor industry isn’t just about quality products – it’s about knowing where you stand in the market and acting quickly on pricing trends. That’s where the Drinks Association’s Price Intel platform comes in.
Developed in collaboration with Nielsen, Price Intel empowers liquor businesses with timely, data-driven insights that shape smarter pricing strategies. The platform is included as a benefit with Drinks Association Category One membership and is also available via subscription for non-members.
Comprehensive coverage, updated daily
Price Intel scrapes promoted pricing for 187 retailers including EDG, Coles Liquor and Independent Retail banners, with fresh data uploaded every weekday morning by 9 am. This consistent, up-to-date feed allows you to keep your finger on the pulse of the market – every single day.
Key benefits at a glance
- Competitor benchmarking: Compare your pricing against competitors to assess your market positioning.
- Data-driven strategy: Analyse historical pricing trends and market dynamics to identify opportunities for differentiation through promotions, pricing or value-added offers.
- Market agility: Stay alert to daily price shifts and quickly adapt to changes in the competitive landscape.
- Profit optimisation: Use accurate insights into competitor pricing to make informed decisions that can improve your bottom line.
Training and support
New to Price Intel or want to sharpen your skills? Nielsen offers free group online training sessions on the first Wednesday of every month.
To register or enquire about login credentials, contact Kylie Le Lievre.
Take your pricing strategy to the next level
Whether you’re refining your promotional approach or looking to sharpen your competitive edge, Price Intel gives you the visibility and tools you need to make confident, data-backed pricing decisions.
To learn more, book a demonstration, or subscribe, reach out to Kylie Le Lievre today.