Ad Intel+ is the premier platform for comprehensive advertising analysis, giving drinks brands strategic advertising insights to stay ahead of the market.
Powered by Nielsen, Ad Intel+ offers an extensive overview of above-the-line advertising activities across various media channels, including TV, magazines, newspapers, radio, outdoor, general display and social media. This platform empowers users to search, view and analyse creative content and media spend, providing a holistic understanding of the advertising landscape.
Key features and benefits
- Expanded media coverage: Gain insights into advertising spend across regional TV, out-of-home and cinema, ensuring a broad perspective on market activities.
- Historical data access: Leverage historical data for trend analysis and strategic planning based on historical advertising patterns.
- Detailed campaign analysis: Examine insertion-level reporting, including ad format, position, size, key number and duration, to assess campaign effectiveness.
- Creative assessment: Review creative images and messaging to understand brand positioning and market communication strategies.
- Customisable dashboards: Tailor dashboards to focus on specific categories, brands or competitors, facilitating targeted analysis and reporting.
Seamless integration and user support
Ad Intel+ is designed with user experience in mind. To ensure users maximise the platform’s capabilities, Nielsen conducts group online training sessions on the second Wednesday of each month from 3–4 pm. These sessions cover report generation, brand messaging analysis and setting up alerts to stay informed about the latest advertising activities.
Access and subscription
Ad Intel+ is available to all Drinks Association Category One members and can also be accessed via subscription for non-member organisations. To request access or subscribe, please contact Kylie Le Lievre at kyliel@drinks.asn.au.