During the pandemic, consumers grew accustomed to the convenience of online shopping and same-day delivery, even in the face of limited product availability. Today, as prices continue to rise, consumer expectations have remained the same but they are now coupled with the scrutiny of the value of brand-name products.
It is a crucial time to demonstrate product quality online as buyers are loyal to brands that offer quality products and great online experiences. A handful of images and a short description of the product is no longer enough - consumers now have a keen eye for detail-rich product descriptions accompanied by images, videos, and a plethora of other informative tools to help in their decision-making process.
Salsify surveyed more than 6,000 consumers around the world to help you understand which product page elements and channels to prioritise to stay profitable and grow your business this year.
Please download the report here to see the results of the 1,179 Australian consumers surveyed in this research.
In this report you will learn:
1. Why Australian consumers buy
2. How Australian consumers shop
3. Understand why the digital experience is a major factor in building customer loyalty
Please feel free to view the Global 2023 Consumer Research Report.