Nielsen has established a dedicated microsite to keep retailers and suppliers up to date with the impact of COVID-19 on consumer spending and behaviour.
In the eight weeks since China confirmed its first case of the outbreak and the virus began to spread, Nielsen has been globally and locally measuring record-breaking sales of health-safety products, such as medical masks and sanitisers. It has also seen a ripple effect triggering broader consumer purchase behaviours as the number of reported COVID-19 cases increase around the world, including here in Australia and New Zealand.
Among the topics covered on the new microsite are: COVID-19: The Unexpected Catalyst for Tech Adoption; Staying put: consumers forced indoors during crisis spend more time on media; COVID-19 concerns are a likely tipping point for local brand growth; and “Pandemic pantries”: pressure supply chain amid COVID-19 fears.
“We know that understanding the implications of this outbreak is important to you,” said, Bernie Hughes,Managing Director, Nielsen Connect.
“That’s why Nielsen is focused on working with key affected markets to analyse and measure the influence COVID-19 has had on the FMCG sector and on The patterns we are seeing in other countries can help retailers and suppliers understand the implications for supply chains, out-of-stocks and future demand here in the Pacific.
“We will continue our efforts in closely monitoring these unprecedented consumer and retail trends and explore and communicate the potential implications that this phenomenon will have on your business.”
Please reach out to your Nielsen representative if you have any specific business-related issues regarding the COVID-19 outbreak.
“We are here to help you,” Hughes concluded.
Nielsen is a valued Corporate Partner of the Drinks Association.