and Summary
Drinks Guide

Own your category in the new-look Drinks Guide

June 3, 2020
By Alana House

The new-look Drinks Guide website, featuring Australia’s only comprehensive multi-category database containing more than 18,000 products, will relaunch mid-June.

The relaunch will include a marketing campaign targeting key on and off premise trade customers across the industry, along with links to the highly engaged Drinks Trade audience.

The Drinks Guide database contains product listings from hundreds of suppliers and distributors within the Australian drinks industry by category, sub category, brand, variety, ABV and pack/unit size.

This is a fantastic opportunity for suppliers to connect with the trade, who use Drinks Guide to search and range products for their venues.

Whether looking for a particular product or brand, or wanting to know who supplies it and how to contact them, the new-look Drinks Guide website and database will become an even more vital tool for the on and off premise trade.

Importantly, users of Drinks Guide will no longer require a log in, with anyone searching for products being able to access the data. A link to the Drinks Guide website is also available via a portal on the Drinks Trade website, to ensure maximum cut-through.

There are several great value advertising packages available on the new-look Drinks Guide website, with the opportunity for your brands to feature prominently on the Drinks Guide website homepage as well as in your chosen category in the database.

Categories available include:

  • Beer
  • Cider
  • Spirits
  • RTD & Pre-mix
  • White wine
  • Red wine & Rose
  • Sparkling & Champagne
  • Fortified & Other Wine
  • Non-alcoholic

Here’s a preview of the new look:

To own your category and take advantage of special introductory packages in the new-look Drinks Guide, contact Drinks Association Marketing Manager Kylie Le Lievre on