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Ad Watch Report

Get promoted pricing data in one report with Ad Watch Premium

July 14, 2020
By Alana House

Our Ad Watch Premium Report is a fully populated monthly report that includes extensive analysis of the Ad Watch Retail promoted price point data and is a valuable tool for your business, saving hours of analytical work

The monthly report is processed into a series of specially built Excel Pivot Tables that provide the following information from your category and brands:

•             Summary of price for single & multi price per product, plus minimum/maximum and average price points by market.

•             Ad count by number of price points, price statistics, circulation statistics, as well as retail banner comparison.

•             Excel slicers to allow you to customise the reporting outputs.

Use the report to unlock insight into your brand’s share of voice within different markets and banners, while comparing this analysis with competitors in your category.

Emailed to your team monthly, there is no limit on the number of users within your business.

This Premium Service provided by Nielsen is available by category and is also a very affordable option, with prices starting at only $1886 per annum.

Contact Kylie Le Lievre – kyliel@drinks.asn.au for further information and to obtain a sample report.

Ad Watch online training

On the first Wednesday of each month at 3pm, Nielsen hosts a virtual group training session on the Ad Watch Retail and Brand database to assist you to get the most out of the service, along with demonstrating how to set up dashboards and run reports.

Training dates:

Wednesday, August 5 at 3pm

Wednesday, September 2 at 3pm

Wednesday, October 7 at 3pm

Wednesday, November 4 at 3pm

Please contact Kylie Le Lievre – kyliel@drinks.asn.au to register your interest.

Nielsen is a Corporate Partner of the Drinks Association.