All Category One members of the Drinks Association receive the Ad Watch and Brand Watch platform and database as a Core Service.
The Drinks Association, along with partner Nielsen, is able to facilitate group training sessions at your office to assist in setting up dashboards and providing a greater understanding of the capabilities of the platform and the benefits it can provide to your organisation.
Subscribers to Ad Watch are also entitled to receive training.
Over the past two months, Nielsen's Ed Hickie and Mungo McCall have conducted training with the following Drinks Association member companies:
- Lion
- Moet Hennessy
- McWilliams Wines
- Asahi Premium Beverages
- Treasury Wine Estates
- Australian Vintage LtdFollowing member feedback from these interactive training sessions, Nielsen has added some additional pricing information into the database. It also commenced capturing 'My Dan Murphy's' pricing last month, giving members even more real time in-market pricing detail. Nielsen is always interested in feedback from members to ensure the database is meeting your needs.
What is Retail Ad Watch?
Retail Ad Watch is a daily collation of all liquor industry promoted price points across national, regional, metro and suburban press, catalogues and some websites. There is no limit to the number of subscribers for Drinks Association members – simply select the relevant category and the information is yours.
Need a pricing analysis across a certain time period? Everything you need is listed and available to run your own reports from the database – simple, fast solutions regarding your products and your competitors.
Benefits of Retail Ad Watch
>> Ability totrack daily promoted price points for all liquor categories
>> Coverage of all major suburban & regional newspapers, publications and key websites
>> Same-day pricing information available from 8.30am
>> Direct links to advertisements
>> Ability to set up dashboards, run regular reports and easily export data
What is Brand Ad Watch?
Brand Ad Watch is a one-stop database providing the ability to search, view and analyse all alcohol advertising creative and activity/spend across all categories, including easy access to competitor activity in your space.
The database also provides simple report generation with an option to tailor make your own dashboard.
Benefits of Brand Ad Watch
>> Ability to search, view and analyse advertising creative, activity and spend across all liquor categories
>> Tracking of competitor activity
>> Capability to export information into easy-to-use presentation formats
>> Ability to tailor make your own dashboards
Contact the Drinks Association's General Manager Rachel Wormald on rachelw@drinks.asn.au for more information.