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Stay connected with customers via Drinks Trade

April 3, 2020
By Alana House

During these unprecedented times, it’s vitally important to have effective communication channels so you can stay connected with your customers.

Social distancing requirements, the on-premise operating under shutdown rules and the off-premise instituting alcohol restrictions mean traditional interactions may be difficult to maintain.

Drinks Trade – the Drinks Association’s trade publication and website – is an invaluable tool for reaching the trade audience.

The way brands respond to COVID-19 will have an impact on future purchasing behaviour for consumers, according to recent research published in the Edelman Trust Barometer.

Edelman conducted a poll of 12,000 people across the world’s leading economies last week, with nearly two-thirds (65%) said how brands respond to the pandemic will have a ‘huge impact’ on their likelihood to buy their products. Click here to read more.

Drinks Trade offers an environment to share how your company is lending a hand during the pandemic and conducting business during the altered trading environment.

Lion CEO Stuart Irvine recently noted: “As we face into the threat of COVID-19, our social lives are being disrupted, turned upside down. Whether you call it ‘social distancing’ or ‘physical distancing’, the key word is ‘distance’. And as we watch our wonderful pubs, clubs, restaurants and venues close across our communities, we feel a deep sense of sadness and loss.

“In the coming period, we will need to re-imagine sociability. Yes, we need to physically distance to protect the vulnerable in our communities, but we must continue to be sociable and support those who are at risk of being isolated.”

Drinks Trade can help your company maintain those connections with customers.

Your communications teams and PR agencies can share drinks news via the Drinks Trade website – at drinkstrade.com.au – which provides daily updates, while Drinks Trade magazine is published quarterly.

The Drinks Trade website is edited by Alana House at alanah@drinks.asn.au while Drinks Trade magazine is edited by Melissa Parker at melissa@hipmedia.com.au

There are also a variety of options for targeting your audience via advertising, including exclusive electronic direct mail, web and magazine space.

Additionally, Drinks Trade publishes a weekly newsletter that is sent to more than 10,000 highly engaged subscribers each Friday. The newsletter attracts open rates and click-through rates well above industry average.

Drinks Trade Autumn issue

Drinks Trade magazine recently published its Autumn edition, featuring interviews with Chris Baddock, Tony Battaglene, Bruce Tyrrell, Adam Dow and more, plus a First Families of Wine Special Report.

Click here to read the digital edition.

Drinks Trade’s Winter Edition will go on sale in June, at a time when states will be considering relaxing their social distancing laws.

Drinks Trade is working on a comprehensive state of the nation report for the Winter Edition, to ensure trade and suppliers are fully informed as the industry moves towards resuming normal trading.

The 2020 edition of Drinks Guide, the industry Suppliers Directory, is also being published in June alongside the relaunch of www.drinksguide.com.au. Industry leaders are invited to have a voice and share their companies position and values at a time of great stress for the industry. Now more than ever the trade are looking for leadership from trusted business partners and valued brands.

Contact Ashley Pini at ashley@hipmedia.com.au for advertising enquiries for Drinks Guide and the Drinks Trade Winter Edition.