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Matthew Michalewicz

WEBINAR: Innovation, disruption & the rise of artificial intelligence

September 8, 2020
By Alana House

An upcoming webinar brought to you by the Drinks Association and presented by Complexica will feature Managing Director Matt Michalewicz discussing “Innovation, disruption, and the rise of artificial intelligence: What it means for you.”

Although the world is changing rapidly and technology is re-writing the face of countless industries across the globe, few people realise the speed of change is actually accelerating.

Rapid change is not just a phase, it’s the new norm.

“The advancement and development of new technologies is now growing at an exponential rate, enabling business benefits and competitiveness that would have been unthinkable just a decade earlier,” said Michalewicz (pictured below with Pernod Ricard’s Simon Ekblom).

“For the liquor industry in particular, advances in Artificial Intelligence systems and Machine Learning algorithms can drive improvements in high-value areas such as trade spend and promotional planning, pricing, demand forecasting and inventory optimization, as well as multi-channel marketing and sales activities.

“The problem is that there has been so much technological development in the recent past, that most liquor industry participants are unaware of what’s now possible and the benefits that can be realised.

“For my upcoming presentation for the Drinks Association, I’ll demonstrate and explain in simple terms what is now possible and what it can mean for liquor suppliers, distributors, and retailers.”

Topics covered will include:

  • ​The difference between innovation and disruption
  • Macro trends that are re-shaping industries
  • What Artificial Intelligence is and why it’s important
  • How AI can help bridge the gap between “insights” and optimized decision making
  • Examples from the food & liquor industry. For example, how AI can improve promotional planning, pricing, personalisation, and demand forecasting

Michalewicz to release new AI-focused book

Michalewicz (below) has more than 20 years of experience in starting and running high-growth tech companies, especially in the areas of machine learning, predictive analytics and decision optimisation.

In addition to his role at Complexica, a provider of Artificial Intelligence software for optimising sales and marketing activities, he is a director of several ASX-listed companies, including Prophecy International, ComOps and LBT Innovations.

He is also the author of several books, including Life in Half a Second, Winning Credibility, Puzzle-Based Learning, and Adaptive Business Intelligence.

His latest book – The Rise of Artificial Intelligence: Real-world applications for revenue and margin growth – will be published early 2021.

All webinar attendees will receive the first three chapters of the book together with supplementary videos. 

Click here to learn more about Michalewicz.

Webinar details

When: Thursday, September 24, 2020

Time: 12.30-1.30pm (AEST)

Click here to register for the free webinar