Included in the Nielsen platform is the Brand Ad Watch Database. This is a great tool for marketing teams, featuring the ability to search, view and analyse all Above the Line alcohol advertising creative, activity and spend across all categories, including your competitors. The database also provides simple report generation with an option to tailor make your own dashboards and presentations.
The Brand Ad Watch service is also included in the monthly virtual training sessions
As a Drinks Association Member full training is included in the service. Nielsen conducts group online training on the first Wednesday of each month at 3-4pm. Please email firstname.lastname@example.org to register your interest.