Nielsen Ad Intel +

 

A competitive advertising platform designed to provide the ability to search, view and analyse all above-the-line creative of alcoholic brands’ media spend and creative messaging across TV, magazines, newspapers, radio, outdoor, general display, and social media. which includes all available media spend, spots and creatives and replaces the current Brand AdWatch service.

The platform offers clients comprehensive media spend, including regional television, out of home and cinema spend.

The Ad Intel + service is also included in the monthly virtual training sessions
As a Drinks Association Member full training is included in the service.  Nielsen conducts group online training on the first Wednesday of each month at 3-4pm.  Please email kyliel@drinks.asn.au to register your interest.  

 

Features

Track competitor activity
Search, view and analyse advertising creative, activity and spend across all liquor categories
Export information into easy to use presentation formats
Tailor make your own dashboards

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For more information please contact us.

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