It’s been just under 12 months since the Drinks Association’s Pride In Drinks Industry Resource Group was established by a team of passionate individuals who identified the opportunity to further drive awareness and visibility of the LGBTQ+ community.
Pride In Drinks’ purpose is to be the leading body in the drinks industry for the LGBQT+ community. It was set up to champion inclusion and diversity through education, advocacy and awareness so that everybody can be their best authentic selves.
Last week, the Pride In Drinks committee spent the day together at a Strategy Workshop at Four Pines Brewery in Manly, where they reflected on a year of achievements and discussed plans and priorities for the next three years.
Specifically, the group discussed and explored key initiatives that would support and achieve Pride In Drinks’ two key pillars:
- Inclusivity – Representing and supporting the LGBTQ+ community through an employee, customer and consumer lens to increase visibility and collaboration within the drinks industry.
- Connectivity – Celebrating the community while educating others and sharing best practices within the drinks industry and beyond.
The day was facilitated by the group’s Network Lead, Tammy Heuych from Asahi Beverages and Network Co-Chair, Jamila Diamonon from Campari Group.
Following the workshop, Heuych said: “Yesterday marked the second strategy day for Pride in Drinks - and our First Anniversary as an Industry Resource Group (IRG) of The Drinks Association.”
“I feel so proud to be working with such outstanding, talented and passionate individuals from right across the industry. It is amazing what can happen when you put people who share a common goal and vision for the industry in one room together,” she added.
Check out the 45-second clip below capturing the key highlights and moments of the day.
Other key achievements of the Pride In Drinks Industry Resource Group over the past year include:
Pride In Drinks First Strategy Day – November 2022
Pride In Drinks was officially established as the Drinks Association’s newly formed Industry Resource Group in November last year. The group’s first workshop day was held at Coca-Cola Europacific Partners’ office in Sydney.
Pride in Drinks was formed as a new addition to the Drinks Association’s current Embrace Difference Council workstreams: See Difference and Create Difference.
Pride In Drinks Round Table Webinar – March 2023
The group hosted its first webinar that coincided with the 50th WorldPride and 45th Sydney Mardi Gras festivals. Committee members shared knowledge and ideas, discussed key LGBTQ+ topics, and plans for 2023 and beyond.
The webinar also revealed the official Pride In Drinks logo, designed by Gabbi Holden Creative Services and based on the Progress Pride Flag designed by Daniel Quasar to represent and signify a welcome to all marginalised communities.
Pride In Drinks Sydney launch event – June 2023
The Pride In Drinks official launch event was held at Lion's office in Sydney during Pride Month. It was attended by 120 guests and centred on celebrating and promoting LGBTQ+ inclusivity and diversity.
The following companies are currently represented in the Pride In Drinks Industry Resource Group: Asahi Beverages, Bacardi-Martini, Brown-Forman, Campari, Coca-Cola Europacific Partners, Diageo, Lion, Coles Liquor, Australian Vintage, Treasury Wine Estates, and Pernod Ricard.
For more information on how you can establish your own Pride Employee Resource Group within your workplace, contact Kylie Le Lievre.
Pride in Drinks is the Embrace Difference Council's first Industry Resource Group.