We are proud to announce that the Drinks Association has further expanded its partnership opportunities by welcoming Coles Liquor as our inaugural retail partner. This milestone collaboration marks a significant step towards fostering stronger connections, promoting information sharing, and nurturing relationships amongst our members and industry.
The Drinks Association offers a range of services, encompassing industry data, targeted forums, and access to a variety of tailored solutions. Through these services, we aim to enhance cross-functionality, streamline costs, and generate data-driven insights for our members that lead to tangible financial advantages. As a retail partner, Coles Liquor will gain access to several of the Drinks Association’s services, actively engage in industry events, and become an important contributor to the Embrace Difference Council.
Drinks Association Chief Executive Officer Georgia Lennon said: “Our new partnership with Coles Liquor recognises that the retail sector is an integral part of our members’ success as their suppliers are our members”.
Darren Blackhurst, Coles Liquor Chief Executive Officer, said: “We are excited to partner with an organisation that has been crucial in supporting the drinks industry through the provision of trusted data, information and industry development programs along with the opportunity to further strengthen relationships within the industry.”
“Through this relationship with The Drinks Association, we look forward to increasing our connection with members and supporting our colleagues in the industry in the space of diversity and inclusion.”
Coles Liquor is the Drinks Association’s first retail partner.
About Coles Liquor
Coles Liquor is a trusted retailer with three iconic trading banners, Liquorland, First Choice Liquor Market and Vintage Cellars. Our purpose is to help adult Australians lead happier and healthier lives by drinking in a responsible and sustainable way.
As a drinks specialist, Coles Liquor hosts an extensive range of wines, spirits and beers and we are passionate about providing customers with local and relevant products. Our knowledgeable Team Members serve customers through our network of more than 940 stores and ultra-convenient online sites, delivering on our commitment to provide accessible drink solutions for every occasion.