Staying ahead of the competition requires more than just offering quality products. Pricing strategy plays a pivotal role, and this is where Price Intel comes into play, providing businesses with valuable insights that can determine your approach to pricing.
In collaboration with Nielsen, the Drinks Association has launched two innovative platforms that will seamlessly replace the current Retail and Brand AdWatch solutions. These platforms are included in the membership benefits for all Drinks Association Category One members.
The new Price Intel platform tracks promoted price points that will empower you to make informed pricing decisions, all while maintaining access to rich, historical data. The platforms are also available on subscription for non-member organisations.
All promoted pricing is available by 9am, Monday to Friday, with Price Intel currently scraping 107 newspapers, 85 catalogues and 33 websites.
The Price Intel platform gathers and analyses large amounts of pricing data both current and historical from various sources, enabling businesses to benchmark their prices against competitors, monitor market trends, and make data-backed pricing adjustments.
Benefits of Price Intel
- Competitor benchmarking: Benchmark your prices against those of your competitors, allowing you to gauge your position in the market.
- Pricing strategies: Gain a data-driven approach to pricing by analysing historical pricing trends and market dynamics. This includes identifying areas where you can differentiate based on pricing, promotions, or value-add.
- Market monitoring: Updated daily, providing you with the ability to monitor pricing trends and to adapt swiftly.
- Enhance profit margins: Accurate insights into the pricing strategies of competitors so you can make strategic business decisions to enhance your profit margins.
To access your login credentials for the Price Intel platform or to book an online demonstration, please contact Kylie Le Lievre.
Shelf Pricing data now available – early bird discounts apply
As we continue to strengthen the value delivered to Drinks Association members and subscribers, we are excited to announce the launch of our Shelf Pricing data, providing data on BWS and Dan Murphy’s, with the Coles Liquor banners to be added in the next few months.
Shelf Pricing data, delivered via the Price Intel platform, is now available to all organisations on subscription, with special early bird sign on discounts available. For more information, please contact Kylie Le Lievre.