In collaboration with the Drinks Association, Nielsen is thrilled to unveil two innovative platforms that will seamlessly replace the current Retail and Brand AdWatch solutions.
These platforms, accessible to all Drinks Association Category One members, offer promoted price tracking and above-the-line advertising data that will empower you to make informed pricing decisions and maximise the effectiveness of your advertising efforts, all while maintaining access to rich, historical data. They will also be available via subscription.
Price Intel: Leverage powerful pricing information to drive business growth
Price Intel provides valuable promoted price data and analysis to help you make informed pricing decisions, enhance competitiveness, and maximise profitability in the market. Access data on pricing trends, competitor analysis, and pricing performance to better understand your market position.
Key benefits and applications:
- Price comparisons – Gain comprehensive insights into competitor promoted price strategies and optimise your promotional offers accordingly. Identify pricing gaps, opportunities, and areas where you can adjust your prices to stay competitive.
- Price tracking and history – Track the pricing history of your products and your competitors with five years of historical data to identify and understand trends.
- Customisable reports and dashboards – Visualise and track pricing insights that are most relevant to your business.
- Intuitive and dynamic – Clean and intuitive interface makes it easy for user navigation. Dynamic nature provides access to the most up-to-date information on pricing.
- Easy integration – Seamlessly integrate the platform into your existing workflows and systems.
- Unlimited users within your business.
Ad Intel+: Maximise the effectiveness of your advertising performance
Replacing Brand AdWatch, Ad Intel+ is a competitive advertising platform designed to provide the ability to search, view and analyse all above-the-line creative of alcoholic brands’ media spend and creative messaging across TV, magazines, newspapers, radio, outdoor, general display, and social media.
The new and improved web-based user interface delivers clear, actionable competitive intelligence to deliver monitoring outcomes.
- Competitive categories – See major categories or dig into over extensive sub-categories.
- Advertiser-brand-product – View ad spend at advertiser, brand and product levels.
- Leverage rich history – Insights are available from 1991 onwards.
- Spot listings – See where, when and how individual ads were delivered to consumers.
- Ad information – View the format, position, size, key number and duration of the ad.
- Creative information – Creative title, description, endline and campaign for select media.
As we continue to strengthen the value delivered to Drinks Association members and subscribers, Nielsen has also developed an exciting shelf pricing solution to be launched in August this year.
If you would like more information on these exciting new platforms or to book a demonstration, please contact Kylie Le Lievre.