Industry Jobs

Area Sales Manager

Posted 17 September, 2021
Campari Australia Pty Ltd Full Time East Perth, WA
Campari Group is the smallest big company in the global spirits industry: we are small enough to bring a personal touch, and big enough to take on the world. We are in the business of shaking things up, inspired by our 160 years of captivating legacy and our 50+ iconic brands. We serve a Signature Mix made of distinctive flavors: enriching experiences and varied opportunities, together with 4,000 passionate Camparistas. We celebrate the unique, and sometimes unexpected, twist that each of them brings to our cocktail, and we look forward to celebrating yours.

General Description of the Role:

The Area Sales Manager role is the front line of the Commercial Sales function and the primary customer service contact for our retail & on-premise customers. The ‘ASM’ will drive sales, distribution and growth targets of Campari Australia products within their defined sales territory. The Area Sales Manager will promote Campari Australia and our premium brands in a professional manner consistent with the values of our organisation and overall quality image of our brands and business.

Key Responsibilities and Activities:

• Build & maintain strong relationships with the customer base within your territory
• Achieve sales and distribution objectives as a result of planning and execution of call cycle objectives
• Provide ongoing superior customer service to your customer base in territory
• Effectively drive brand education and sales with established client-base, encourage trail and incremental growth
• Maintain customer records and reviewing performance at regular intervals
• Prepare business plans and submissions, to secure potential growth opportunities
• Manage and administer all trade promotional and incentive schemes and redemptions in line with any Marketing Programme.
• Merchandise shelf, fridge and floor to gain maximum display exposure of Campari Australia products at point of sale to enhance sales opportunities.
• Provide relevant information on key industry trends/ developments and major competitor activity
• Display sound time management skills by meeting deadlines, planning calls and following up on queries as soon as possible.
• Be a ‘Team Player’ and assisting fellow ‘Camparistas’ within the regional team and across the organisation, maintaining highly positive staff morale and teamwork
• Complete monthly reports and prepare territory reviews at Call Cycle team meetings
• Attend and/or host tasting events, visits, fairs, trade events and functions as required by customers or Campari Australia
• Attend Sales Meetings and implement any actions arising from these meetings.

Key Relationships:

Internal: The Area Sales Manager reports to the Field Sales Manager - who in turn reports to the Regional Sales Manager. The Area Sales Manager is a key member of the Australian sales team working closely with interstate peers and with their marketing colleagues.

External: Customer base within Territory

Essential Attributes of our Ideal Candidate:

• At least 3 to 5 years’ experience in Liquor/Beverage or other FMCG organisation is highly desirable;
• Currently operating or have previously operated in an Area Management or Sales Representative role (or similar to);
• A deep knowledge and understanding of the local market and territory;
• Relationship building skills of a high level;
• Ability to build long term profitable business relationships;
• Effective negotiation skills manage budget and achieve distribution targets;
• Demonstrate a clear understanding of brand distribution and target objectives;
• Ability to communicate in both written and oral formats;
• Demonstrated ability to achieve targets and meet challenging deadlines;
• Ability to work cohesively in an team environment is an active "team player";
• Demonstrated presentation skills using tools such as Microsoft PowerPoint;
• Effectively can plan and prioritising diary, territory management and ad-hoc projects;
• Strong computer skills in excel and word; and
• Strong understanding of the financial levers in the commercial function

If you’re committed to working for a business where you can be known for your ability to execute, and thrive success in a fast growing, international environment, we invite you to discover your passion, with Campari Australia.
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